
About Us
Founded in 2015 in Los Angeles, California, Summit Ice® is a not-for-profit entity dedicated to producing premium outdoor apparel and raising awareness of the Holocaust. The millions we’ve earned through the sales of our outerwear has financed education programs for young people grades 5-12 in Western Canada and throughout North America to educate them about intolerance, racial bias, and genocide. However, this focus on the message behind our jackets has come at a cost.
For nearly a decade, we’ve made the mistake of putting our charitable goals ahead of the quality of our products - often slapping our logo onto down-market merchandise instead of taking the time to design real clothing from scratch. It’s a confession that’s not easy to make, but it’s true. And unfortunately, we feel our customers have taken notice. In October of 2023, our sales plummeted by nearly 90% and we couldn’t figure out why. After extensive market research, only one answer made sense: consumers had suddenly become more savvy about the quality of softshell jackets. Therefore, we believe the best way to achieve our goal of raising awareness is by shifting our primary brand focus from genocide to craftsmanship.
Welcome to a New Era of Summit Ice™.
With the launch of the Cypress Collection™ and our New Original Softshell™, the practice of putting charity ahead of quality has come to an end. Our latest designs are the result of an intensive multi-year development process, testing dozens of prototypes to arrive at a new line of outerwear that will stand the test of time.
Since our founding, 100% of our profits have gone to the Vancouver Holocaust Education Centre in Vancouver, Canada and other organizations that work to fight intolerance. And this practice will continue. But our newfound investment in quality means that, at least in the short term, slightly less money will go to them so we can put our resources toward delivering you the best technical jacket on the market. And hopefully in the long run everyone will benefit. We’ve learned that charity doesn’t mean you have to compromise quality.
In this new era we Stand For Everything™. Now that’s something no one can deny.